Feel like you’re part of the fast-lane action with the Sony BRAVIA KDL40XBR7 LCD flat panel HDTV.
Take all of the great features of the XBR6 line and add BRAVIA Engine EX (40-inch) and BRAVIA Engine PRO (70-inch) fully digital video processors that produces breath-taking images from any resolution, an upgraded industrial design, and an RS-232C connection and you have the Sony BRAVIA XBR7 series.
To further enhance the aesthetic qualities of the KDL40XBR7 HDTV, optional speaker grilles are available in designer colors.
The KDL40XBR7 features Full HD 1080p resolution and Motionflow 120Hz technology which enhances motion to deliver a smoother and clearer looking picture.
Enjoy exceptional ease-of-use with the BRAVIA Sync one-touch component control, integrated TV Guide Interactive Program Guide, and the Xross Media Bar user interface, all features of the KDL40XBR7 HDTV.
KDL40XBR7 Expansion Capabilities
You can expand the capabilities of the KDL40XBR7 HDTV with optional BRAVIA Link modules (sold separately). In addition, the KDL40XBR7 comes with plenty of connectivity options that allow you to connect to all of your content sources. And with the gorgeous piano gloss black finish with floating glass accents, the wall with the KDL40XBR7 will become the sharpest wall in your home.
While Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture, the BRAVIA Engine EX fully digital video processor helps improve color accuracy, sharpen image detail, and reduce noise.
Sony BRAVIA KDL40XBR7 LCD HDTV leverages Sony’s expertise to deliver Full HD 1080p resolution and outstanding picture performance.
KDL40XBR7 Advanced Contrast Enhancer Functionality
Live Color Creation technology and an Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail work in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. Moreover, DMeX functionality lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).
In conclusion, the KDL40XBR7 is an exceptional 40-inch BRAVIA LCD HDTV and will set the performance standard for large screen HDTVs. Numerous connectivity options and the latest in motion and color technology make the KDL40XBR7 a must-have for any home theater enthusiast. Check out our website here for the best prices on Sony HDTV’s.
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What is your opinion on this Sony HDTV?
KDL-40W3000
40″ Sony LCD HDTV (1080p)
reg. $1999.99
I want to hear from people who own this tv, or know someone who does. I would be using it for movies and games; Not much television.
I’m concerned about picture qualtiy and reliability.
I bought a Toshiba two years ago, and it had a pretty good picture. However, it’s already stopped working…
Answer
I have that SAME tv but the 52″ and it has been working PERFECTLY for 2 years now. I love sony. Whenever I’m looking for something I need around the house I always start my search with sony because they are very reliable and have very good stuff.
